Impressions measure the number of times your ad is shown to potential customers. Monitoring impressions can help you understand how many people are seeing your ad and how it is performing over time.
8. Return on Ad Spend (ROAS)
Return on Ad Spend reveals how much revenue you're generating for each dollar spent on your PPC ads. A high ROAS means that your campaigns are highly profitable, and a low ROAS indicates that you need to phone number list make adjustments or consider discontinuing.
Steps to Measure Your PPC's Performance
It's difficult to have a successful PPC campaign without proper tracking. These invaluable insights can help you make decisions about where to focus your efforts and what changes need to be made in order for
Follow these steps to measure your PPC's effectiveness and make smarter strategy decisions:
Set Clear Goals and KPIs
Before launching a PPC campaign, it's important to set clear goals and key performance indicators (KPIs). Your goals could be to increase site traffic, generate leads, or boost sales.
KPIs could also include metric goals, for example, $0.80 average CPC, 4:1 ROAS, or 5% conversion rate. Keep in mind that goals and KPIs look different for every business since no two are exactly the same.
Use Conversion Tracking
Conversion tracking allows you to track the actions that users take on your site after clicking on your PPC ad. This could be a purchase, a form submission, or a phone call. By setting up conversion tracking, you'll be able to see which ads and keywords are driving the most conversions.
Monitor Your Quality Score
Quality score is a metric that many PPC platforms use to evaluate the relevance and quality of your ads and landing pages. A higher quality score can lead to lower CPCs and higher ad positions. Monitor your quality score regularly and make improvements to your ads and landing pages to improve it.
Analyze Your Campaign Metrics
PPC networks like Google Ads allow you to analyze your campaign metrics within their platform. Look at your CTR, conversion rate, CPC, and other metrics to see how your campaign is performing.
