Learn more about social commerce and the benefits it offers so you
Social Commerce Definition
Social commerce is the process of selling products directly through whatsapp number list social media platforms like Instagram, Facebook, and Pinterest. So instead of customers going to an external website to purchase the product, they can buy it on the platform, creating a frictionless shopping process.
Essentially, social commerce brings the store to consumers right where they are instead of adding extra steps to the buying process. The sales potential is huge because it’s mobile-friendly and allows consumers to browse and purchase products without leaving the platform.
Advantages of Social Commerce
There are a variety of benefits of social shopping, which is why the market has significantly grown in the last several years. According to eMarketer, US social commerce is expected to reach $45 billion in 2022 — more than double what it was in 2019.
Here are the top four advantages of integrating social commerce into your business for a robust marketing system:
Connect with your target audience
Social platforms have extensive user bases, which offers more opportunities to connect with your target audience. Plus, you’ll be able to boost impulse purchases by providing customers with an easy way to shop that doesn’t interrupt their experience.
Enhance your online presence
Social commerce bridges the gap between social media marketing and eCommerce by encouraging conversations about your brand while providing a direct option to buy. From posting quality content regularly to working with influencers and brand ambassadors, you'll have a stronger online presence than just a website alone.
Seamless buying experience
