Amazon DSP delivery space
Amazon DSP offers a wide range of delivery options.
Amazon
Amazon DSP allows you to deliver ads within russia whatsapp number Amazon . It is mainly delivered in Amazon's pure ad space. If you compare inside and outside Amazon, the amount of ads delivered outside is overwhelmingly greater than the amount delivered inside.
Outside Amazon
Amazon DSP can deliver ads outside of Amazon, and is called "Amazon Publisher Services (APS)". ASP is a website space that Amazon does direct business with , and can deliver ads to major media sites such as " Toyo Keizai Online " and " Daily Sports Online ".
Google Ad Exchange
Amazon DSP can be delivered in the same ad space as Google display ads . You can deliver Google display ads by utilizing Amazon's audience data.
Amazon DSP delivery costs and billing format
The minimum amount for Amazon DSP is 3 million yen. However, agencies can operate with small amounts , so for details, ask an Amazon representative or an agency that handles Amazon DSP. The billing format is impression-based . This billing format is more suitable for awareness advertising than acquisition advertising.
Reference: Explaining the costs of Amazon advertising
Amazon DSP targeting
Amazon DSP targeting offers a number of features to help advertisers run effective ad campaigns, including masking client names and case studies, granular targeting options, and real-time auction bidding.
Hot Customer Targeting
"Hot Customers" are users who have shown an interest in the target category on Amazon in the past 30 days and have a high purchasing intent.
There are approximately 20 major categories and 250 medium categories, and since there are countless further subdivided product categories, we provide segments based on category browsing and have over 2,500 categories.
Ads are delivered to users who have viewed product pages in the specified category in the past 30 days, allowing you to target highly engaged users.
Audience Targeting
Audience targeting is a method that allows you to deliver ads to users who visit a site by embedding tracking tags that can be issued within Amazon DSP on the site .
If your company has customer data, you can also upload that data to create and deliver audience lists.
Lifestyle targeting
Lifestyle refers to a user group that is interested in multiple product categories related to a specific lifestyle. There are more than 100 categories, and you can promote your products to users who are mapped to a specific lifestyle, such as gourmets, sports enthusiasts, technology enthusiasts, etc.
Based on your search history, browsing history, and purchase history from the past year, we can determine your specific hobbies and preferences based on your favorite brands, products, and subcategories of interest.
