Lookalike audience targeting is an effective method for acquiring new customers.
Retargeting
Retargeting is a method of reaching out to users who have visited your site once.
By approaching users who have abandoned their comparison process, you can effectively lead them to make a purchase.
Advertiser Targeting
Advisor targeting is a method that allows you to deliver ads by matching anonymized member lists held by Amazon with your own customer lists.
Therefore, ads can be delivered to users whose customer data matches Amazon member data. As mentioned above, there are various targeting methods, so you can effectively approach users using a method that suits your company's purpose.
Contextual Targeting
Contextual targeting is a method that allows you to russian call number for whatsapp deliver ads based on real-time content viewing. For example, you can display ads for running shoes when someone is reading a sports blog, and you can appeal to their interests in real time.
Reference: Amazon DSP launches contextual targeting GA worldwide
Industries that are a good fit for Amazon DSP
We've selected five industries that are a great fit for Amazon DSP:
Online retail industry
Amazon DSP is suitable for advertisers in the online retail industry to effectively deliver ads to target users. It can display ads related to product pages and deliver ads that suggest similar products.
Gaming
Amazon DSP helps you run effective advertising campaigns in the gaming industry by serving ads to users of specific games or showing ads to promote new game releases.
Fashion
Amazon DSP is ideal for advertising campaigns in the fashion industry, allowing you to deliver ads related to specific fashion brands and apparel items.
Travel:
Amazon DSP can also be used for travel advertising campaigns, serving ads to users interested in specific travel destinations, or displaying ads to promote hotel or airline services.
Technology
Amazon DSP is also a good fit for technology advertising campaigns, allowing you to serve ads related to specific technology products and software.
