In this article, we will introduce how to issue and set up tags to measure conversions in Facebook ads.
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Table of Contents [ Hide ]
How Meta Ads (Facebook Ads) conversion measurement works
How to set up conversions for Meta Ads (Facebook Ads)
Issuing base codes and event codes
Setting the base code
Setting up an event code
Operation check
summary
How Meta Ads (Facebook Ads) conversion measurement works
First, to measure conversions (conversions) with Meta Ads, you need to install a tag called the Meta Pixel on your website.
The Meta Pixel is not only used to measure conversions, but is also required when creating audience lists for ad delivery and when using Meta Ads' unique optimization features. To measure conversions with Meta Ads, you need to install two types of tags: the base code and event code
below . Reference: About Meta Pixel (official help page)
There are two types of Meta Pixel tags:
Base code
This is a tag that must be installed on all pages of the site that you want to measure.
Event code
tags are tags that must be installed with specific rules when you want to measure specific actions such as conversions or page visits.
Furthermore, there are two types of event codes: Select one depending on the content of the event you want to measure.
Standard event code:
A tag to be installed when tracking standard events prepared in advance by Meta.
Reference: Meta Pixel Standard Event Specifications (Official Help Page)
Custom event code:
A tag to be installed when tracking events other than standard events.
Reference: Custom Events (Official Help Page)
(If you want to measure custom events, please see the following page)
How to measure custom conversions for Meta Ads (Facebook Ads)
If the number of conversions is small, setting button clicks or specific page views as micro-conversions is a major countermeasure in programmatic As a supplementary
exception, if you are implementing a standard event that can be specified in the URL, you can also set it from the Meta admin screen using only the base code.
Reference: Using custom conversions to record standard events without code (official help page)
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How to set up conversions for Meta Ads (Facebook Ads)
As an example, let's set up a Facebook ad tag on the Ollie's website.
The conversion point will be the "Inquiry Completion Page" that appears after clicking the "Send with this content" button on the "Inquiry" page below.
[CV points]
- Display of the "Inquiry completion page" after clicking "Send with this content" on the "Inquiry page" of the Ollie 's website
The process consists of three steps: issuing a base code and event code
, setting up the base code
, and setting up the event code .
Issuing base codes and event codes
1. From the Event Manager, select the target account from the top right of the screen.
2. Select "Web" and click "Link."
3. Click "Link Data Source" on the left side of the screen.
4. Enter the name of the dataset and click "Create."
5. Since we will be setting it up manually this time, there is no need to check the data link with our partner, so just check "No website" and click Next.
6. Check "I'll do it myself" and click Next.
7. Select "Meta Pixels only" and click Next.
