Please see the previous article here.
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What to do in the early stages (transition period) of in-house migration
There are several things you need to do before you can get your in-house operations on track. Specifically, there are four phases, as shown in the diagram below: preparation, design, launch, and improvement. Each phase has different things to do.
>>Which is better for advertising management: in-house or outsourced? Download useful materials
Before I talk about the specific account russian contact number whatsapp transfer procedures and schedule, I would like to talk about our in-house structure.
There are three types of in-house systems: heavy, medium, and light , and the procedures and schedules for account transfer vary depending on the system.
Heavy in-house (self-contained) : Everything from strategy to operations is done in-house
Middle-type in-house (with partners) : Use external partners for strategy and tactics, and manage operations in-house
Light in-house (partner collaboration) : The account is owned by the company, and all operations are handled by external partners
*Note: In an in-house system, the account owner is always the company itself.
With an in-house system, we often maintain the system by shifting back and forth from light to heavy, as shown in the diagram below.
When we hear the term "in-house," we tend to imagine "heavy in-house," but in reality, it is rare for one system to be maintained and operated continuously.
If you would like to know more about in-house structures, please see " Tips for building a team for in-house advertising operations ."
This article summarizes not only the in-house structure, but also the personnel and roles within that structure.
Account Transfer Instructions
From here, we will explain the account transfer procedures that occur when switching to in-house operations.
Check if your account can be transferred
We will explain the procedures for "account transfer" for those who are considering in-house operation of heavy and middle in-house systems.
The first important point to note is that depending on the medium, account transfer may or may not be possible .
For example, Google Ads accounts can be transferred.
However, because the ownership of a Facebook ad account cannot be changed, you will need to create a new account when running your ad in-house. When considering running your ad in-house, first check whether you can transfer the media.
Regarding account transfers:
Even if the medium allows account transfers, account transfers may not be possible due to contractual agreements with external partners. We recommend that you check the contract details before transferring the account.
" Before moving your advertising operations in-house! Things to do and things to be careful of when transferring accounts " summarizes how to transfer accounts for six media outlets: Google Ads, Yahoo! Ads, LINE Ads, Facebook Ads, Criteo, and Twitter Ads.
Click here for detailed instructions on how to transfer your account.
Consider the transfer method
There are three main ways to transfer:
Transferring all accounts at once
Cases where you want to transfer a specific account first
Transfer one ad campaign on a trial basis, then transfer the account
(switching the campaign owner rather than transferring).
What is the procedure for transferring?
If you have any questions about the specific steps and organizational aspects of achieving in-house operations, please feel free to contact us at any time.
We provide operational support to help you realize in-house operations in the future .
With this service, we will manage your advertising operations until you are able to set up an in-house system. Once that system is in place, we will support you so that you can operate independently, providing hands-on training, account transfers, and operational consulting after the transfer.
When there are changes to your in-house system, our staff, including consultants who are familiar with your advertising accounts, will immediately switch to operational support (*However, depending on our resource situation, it may be difficult to switch immediately). This will prevent a deterioration in performance during the transfer period.
