The time it takes to transfer accounts and actually start in-house operations will vary depending on the amount of work you can put into in-house operations and the experience you have. Here, we will introduce the cases where classroom training + account transfer is done, and the cases where you switch from an ad management agency to in-house operations (including training).
Classroom learning: We provide a wide range of training, from the basics of programmatic advertising to the mechanisms and best practices of Google and Facebook advertising.
Training: This is hands-on training, where you russian email address list actually carry out tasks from designing an ad account to submitting ads.
The following article introduces an example of a classroom learning and training curriculum. Please have a look if you are interested.
Reference article: What to do in the early stages (preparation period) of going in-house
Case 1: Account transfer after classroom training
Personnel: 5 or more
Number of media outlets: 10 or more
There are five services, all of which are aimed at in-house operation
Since this was the first in-house operation, the transfer was carried out in stages, one service at a time.
Since there was overlap in media for each service, we decided to start by moving one service in-house
Transfer of each service
1 Support schedule when transferring services
Case 2: Switching from classroom learning and training + operational agency to in-house operations
Personnel: 5 or more
Number of media outlets: 10 or more
Hope to achieve in-house implementation in more than a year
*Please use this as a reference when you are unable to immediately take an in-house approach due to organizational circumstances (personnel, budget, experience, etc.) and are looking to realize in-house operations in the medium to long term.
Expected schedule for switching from advertising operations to in-house support