As a means of implementing micro conversions, this time we will explain how to set up "custom conversions" in Facebook ads.
Reference: What is a micro-conversion? Explaining the benefits of setting it up and examples of its use
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What are custom conversions?
Steps to set up custom conversions
Issuing and setting up custom event codes
Operation check
Setting up custom conversions
summary
What are custom conversions?
Custom conversions are a conversion measurement mechanism that allows you to measure more detailed information by specifying rules for the events you want to measure .
Reference: About Custom Conversions for Web (Official Help Page)
There are two ways to track custom conversions:
Standard event settings
You can measure events that are pre-prepared by Meta, such russian email list as content views, membership registrations, purchases, etc. Please see below for the standard events that can be measured.
Facebook Standard Event List
MetaPixel Standard Event Specifications
An event is an action that occurs on your website. Standard events are predefined events in Meta that you can use to record conversions, optimize for conversions, and create audiences....
If the event content can be specified by URL rules, you can set it from the Meta admin screen by simply setting the base code.
Reference: Using custom conversions to record standard events without code (official help page)
Custom event settings
Custom events are useful when you want to measure specific page views or actions other than standard events .
When setting up a custom conversion, first check whether the event you want to set as a custom conversion can be measured using a standard event.
If you can measure conversion points using standard events, it is easier to set them up using standard events.
Reference: About standard website events and custom website events (official help page)
Benefits of setting up custom events
The advantage of setting a custom event is that you can measure detailed data that cannot be measured with standard events, such as button clicks and 100% page scroll rate. Using custom events allows you to set multiple conversion points.
>>Download the document set (service documents and case studies) to learn about Ollie's
Steps to set up custom conversions
As an example, we will set up a custom conversion on Ollie's website.
The point of custom conversion will be a click on the CTA "Submit with this content" on the inquiry page below. Set up a custom event to measure the click of the "Inquiry button".
[Key points of custom conversion]
Click "Send with this content" on the " Contact Us" page of the Ollie's website .
Setting up a custom conversion involves three steps:
Regarding ①,
allis-co.com
How to measure conversions for Meta Ads (Facebook Ads)
Some people may not know how to set up conversions (conversions) in Meta Ads (Facebook Ads). In this article, we will explain how to issue tags and measure conversions in Facebook ads.
Please refer to the "Issuing base codes and event codes" and "Installing base codes" sections in the article for more information.
① Issue and install the base
code ② Issue and install the custom event code
③ Set up the custom conversion on the admin screen
This article will cover points ② and ③.
Issuing and setting up custom event codes
Create the code for a custom event based on the "Custom Events" section of the following Facebook help page.
developers.facebook.com
Conversion Tracking - Meta Pixel - Document Management...
We use Meta Pixel to track conversions on our website to determine the effectiveness of our advertising campaigns.
This time, we want to measure the click of the inquiry button as an event, so we will name the event "Click_ContactPage".
2. Specify the tag name and click "Set Tag". (There are no naming rules, but I named it "Facebook_Inquiry Page Button Click" to distinguish it from other tags.
3. Click "Custom HTML" on the right side of the screen.
4. Paste the custom event code you created earlier. Click "Advanced Settings".
5. From "Tag ordering", select "Fire tags before Facebook_contact page view" and select "Facebook_base code" from the tag list. Then click "Trigger".
6. Select a trigger.
Reference: Click Trigger (Official Help Page)
7. Click "Save". This completes the custom event code setup.
Operation check
Let's check that the custom event code is actually working correctly.
In the previous article, we tried to check whether the event was being measured using the Chrome extension "Meta Pixel Helper", but since this is a click event, it is difficult to check using "Meta Pixel Helper".
Therefore, this time we will click on the "Contact Button" in GTM preview mode, and then check in the Facebook admin screen to see if the "Click_ContactPage" event has been raised.
