If you are looking for a way to insert positive reviews on your website , read on.
First, we'll define what embedded reviews are, the main advantages of having them on your website, and then how to get them there.
Don't worry, our instructions are easy enough to understand even for those who define themselves as web novices .
Embedded Reviews: Definition
We all know what online reviews are: they are left by your customers and jordan phone number list can be in the form of star ratings, open feedback, or a combination of both.
Online reviews can be positive or negative and can be formatted as:
Google Reviews
Facebook Reviews
G2 Reviews
Yelp Reviews
Or any other relevant third-party review site in your industry.
Embedded reviews are those that you display from those third-party sources on your own website.
There are two ways to integrate reviews:
On-page reviews widget
Popup review widget
Both types of review widgets have their specific applications and best practices to increase your conversion rate .
Before we dive into that, let’s talk about the main benefits of displaying Google reviews and all other reviews on your site to begin with.
Advantages of inserting Google reviews on my website
Almost all potential customers will Google your business to read reviews before considering buying from you. The exact number of people who do this is 93% , in case you didn't know.
Therefore, displaying your best reviews directly on your website is a smart move.
Here are three key reasons why you should:
Adding business reviews to a website
Collect reviews with an automated process
Taking advantage of digital word of mouth
People shop online a lot these days. They do their research and look everywhere for what is being said about a company online. In other words, they look for digital word of mouth.
You're probably familiar with the concept of traditional word of mouth, where you recommend products or services to people close to you and they do the same.
Now the process can be completely digital and not limited to people you know, but to everyone.
recommendations vs. reviews how they work
Before making purchasing decisions, potential customers will most likely:
Take a look at your Google Business profile
Check your rating on Google Maps
Check what appears in Google search results when they type in your company name
Check out some third party review sites
Try to find user-generated content (UGC) about your brand
If you have web visitors on your website, you should consider displaying Google reviews to prevent them from leaving your page to find that digital social proof .
To take advantage of the power of digital word of mouth, try to have at least one review widget on your website.
Take control of your reviews
Sure, it's essential to have reviews on Google, Facebook, and other review sites, but you can't manage them.
However, when you import them to your site, you can choose which reviews people see . You can display Google reviews on the appropriate product pages or choose the time when the reviews are displayed.
