Before we go any further, however, let's briefly discuss what we actually mean by personalizing your email campaigns and why this practice is so widespread.
When the text or graphics of an email are modified to make it more attractive to a recipient than a simple generic message, it means that there is a whole personalized marketing strategy behind it.
Why do many people prefer to use personalization? Easy, to get results, because personalization emails generate more conversions than generic emails. It is a less flat form of communication that takes full advantage of the potential of email messages.
If you think that getting started in email marketing can be quite a challenge, you are right, but it is not as complicated as you think: thanks to Emailchef's Custom Fields , you will finance and banking email list decide which parameter to change within the email (first name, last name, location, offer, etc.), the rest of the work will be done by our software, which will automatically send each recipient an email with personalized content.
You will not have to write or modify each email individually, delegate that task to Emailchef, which, thanks to the data contained in the personal profile of each recipient such as: (name, email, registration date, etc.) will send personalized emails.
Now that you know how easy it is to personalize your emails, here are some tips for creating ad-hoc campaigns for your contacts to capture their attention and build empathy with them.
1 – Call your contacts by their name
The first thing you should do when it comes to personalizing an email: use your contact's name .
This practice is recommended for both the body text and the subject of your email.
Which phrase sounds better to you: “Hello Marco, we have an important message for you” or simply saying “We have a message for you”? Without a doubt the first option, and believe us, this is appreciated by the recipients.
2 – Adapt the content to the recipient’s gender
A simple but very effective trick is to personalize emails according to the gender of your recipients : in the cosmetics and clothing sectors this type of personalization definitely makes a difference, and it does not only apply to these areas!
Why use the same boring, flat email campaign for everyone, both men and women? When you could segment your contacts based on gender and create two more targeted campaigns, one with products for women, and one exclusively for men.
If you don't know how to segment an email list, our guide will be very useful, you can read it here .
3 – Pay attention to the location and time zone
Depending on your needs, you might also consider segmenting your contacts based on their location – this is a smart way to promote a business that has multiple locations, or if you want to advertise an event taking place at a specific location.
Even time is a factor of primary importance: if your email marketing strategy reaches international proportions, or if you have contacts abroad, you must take into account the recipient's time zone . If you want your emails to be opened and read, you don't want to send them at the wrong time!
4 – Consider important dates
Once your contact has registered via a subscription form, you will have all the information at your disposal, even their date of birth : create an automatic email campaign , also called an autoresponder, and congratulate them on their birthday! You can simply send them a congratulatory message, or take the opportunity to send them a coupon or some offer, in both cases it is a very personalized experience and appreciated by the recipient.
In addition to the date of birth, you can use the date of registration on your website or service , and send a personalized thank you message for choosing your brand or reward your customers' loyalty with a discount or a gift.
5 – Send emails from real people
Try a radical change of perspective : what if personalization concerns not only the recipient, but also you?
Sending an email on behalf of a company denotes an impersonal, cold and anonymous communication. If your newsletters were sent by a real person , they would have a greater impact on the recipient, they would also arouse greater empathy which can lead to an increase in the conversion rate.
Instead of saying that the message is from “Online Clothing Store X,” you can speak on behalf of “James, X Sales Manager.” Recipients will be much happier if they feel like they’ve communicated with someone real at your company.
In summary
Personalizing your email campaigns is a great way to increase conversion rates. With our tips, you'll be able to create more engaging emails that will immediately build rapport with your recipients.
You'll also need a reliable email marketing software with ad-hoc tools such as custom fields and advanced segmentation , so we recommend using Emailchef . Try it now for free - if you register for a demo account, you won't have to pay a single cent and you'll be able to test out all the main features.
