Personalization and segmentation: the real advantage for choosing the sending time

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125tomaa
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Joined: Wed Dec 04, 2024 4:50 am

Personalization and segmentation: the real advantage for choosing the sending time

Post by 125tomaa »

As we have seen above, there are many best practices used and which have become more relevant over time in choosing the right moment to send, in addition of course to the classic a/b test used to test any email marketing campaign .
All these aspects today, however, cannot ignore a careful study and analysis of the behavior data of each individual user.

In fact, each customer is unique and has its list of afghanistan consumer email own characteristics and, despite the adoption of these best practices, it is in fact extremely difficult to establish in a univocal and absolute manner the best time to send an email for each individual customer.

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For these reasons, the use of platforms such as Blendee, which allow you to track all the interaction data of each user, normalize them at the single customer view level and provide the most accurate view of each individual user to identify the best sending time, becomes more indispensable than ever.

Through analytics, you can create truly personalized email campaigns and correctly identify how and when to send the email.

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