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The netflixization of content in digital marketing
What is the Netflixization of content in digital marketing?
In recent years, we have seen a real explosion armenia phone number material of digital content . There is more and more quality content everywhere. We see, hear and read exceptional content constantly, both from brands with big budgets and from people who only had a smartphone, a friend and an idea.
Netflix is the ultimate expression of this explosion of quality content, which is why we talk about the Netflixization of content. Whether you're a teenager making videos on TikTok, a brand posting Reels on Instagram or a production company premiering its series on HBO, audience expectations are very high. For marketers, this means that the pressure to create more and better content is very high, as we compete with all these players creating content on the internet.
In order to be able to offer the right content, there is also a Netflixization of analytics . The key is to be able to recommend to each person the content that interests them the most, at the exact moment they need it. Big data and recommendation algorithms play an increasingly important role. And yet, the Internet is still full of redundant and low-quality content. What is failing?
