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Niche social networks: what they are and how to find yours
What are niche social networks?
Niche social networks are those that are based on very specific interests and are aimed at a very specific audience , whether at a professional or personal level. In other words, they revolve around a topic, so all users who are on that social media share an interest in it. On the other hand, horizontal or general social networks, which include Facebook, Instagram and Twitter, among others, do not focus on a specific topic and can be found on them with profiles on very different topics and communities of all kinds.
How to find social networks for your sector
To find the social network that best fits the sector to which the company belongs , it is necessary to have clear objectives . If it is to increase sales of a product or service, it would be best to opt for a horizontal or general social network, while if the idea is to upload content to simply make yourself known, niche ones may be a better option.
Another aspect to consider is whether the target audience united kingdom phone number resource you want to reach is on that social network . You should also look for the social network that best fits the tone of your brand , since the tone used on a social network like LinkedIn is not the same as the tone used on one like TikTok.
Top niche social networks
Now that you know what niche social networks are, here are the most popular ones:
The most well-known niche social network, although people are not aware of it, is LinkedIn, as it focuses solely on the professional world. It is a great reservoir of CVs and companies. If you want to develop a Social Selling strategy , you should keep this platform in mind and take care of your profile with the aim of selling, as it will be your cover letter.
