SEO and AdWords are both integral components of doing digital marketing in search engines . They have both similarities and differences. Depending on the goals facing the business, they may be used separately or both together.
seo or google adwords?
Every day, many people search for various products and services on the Internet through search engines ( google , bing , yahoo and yandex ). The most popular among them is the Google search engine.
The question often arises, what algorithm is used by search engines and what are the criteria for selecting a web page for positioning in leading positions?
(seo)
It is not known exactly what algorithm search engines use , although individual elements of the algorithm can be guessed. It is studied and used.
This process is called search engine bulgaria b2b leads optimization ( SEO) . SEO includes a set of activities aimed at the web. Adaptation and optimization of the page in the search engine in order to bring it to the leading positions.
SEO consists of complex and complex elements. Requires constant development and knowledge of the latest challenges and changes. It takes time to take effect, but the results are solid and long-lasting.
see seo optimization
Google AdWords.
Google is constantly developing this advertising channel, and the advertising opportunities are also increasing.
When advertising on the Google search engine, your ad appears in preference to other organic results.
Advertising in Google gives the same results as SEO , but unlike it in the shortest time and with the perspective of using a wide range of opportunities.
It also becomes possible to use and link a wide range of keywords and phrases.
In addition to advertising in the search engine, Google Adwords gives you the opportunity to run banner ads on Google 's partner portals, blogs or applications, which is the best opportunity to increase your brand awareness and ensure its success. This is primarily reflected in increased sales.
By creating effective advertising campaigns in Google, the result is instantaneous.
The advertising budget can be defined in any volume and in terms of effective spending, obtaining the maximum result.
SEO or Adwords? - Advantages and disadvantages:
Advantages of SEO:
The main reason SEO is chosen is that it can generate high quality organic traffic over time.
SEO gives insignificant results at the beginning, but with constant optimization, it gives increasing and stable results over time.
Disadvantages of SEO:
Search engines are constantly changing their algorithms, and due to this change, one day you may lose the leading positions and move to other pages of the search engine.
Therefore, it is necessary to constantly work on SEO and update according to new trends.
It should be taken into account that, according to statistics, a large number of people searching for various products and services in search engines are interested in advertisements placed in the leading positions, and most of them never go to the second page of the search engine. Therefore, the stability of your positions in the search engine is of crucial importance. Which, as mentioned above, requires constant care and work. This is possible by hiring a strong SEO specialist. Which is not related to a small amount.
Advantages of Adwords:
First of all, it is a rapid increase in traffic.
A wide range of keywords and phrases can be used and linked. This makes it easy to find your target audience. You avoid showing ads to untargeted audiences and wasting marketing resources. The money you spend on advertising is as much as possible convertible into the goals you set.
Quickly increases brand awareness, because the advertisement placed in the TOP positions of the search engine will be seen by many people regardless of whether they click it or not. Banner ads also work to increase brand awareness , which you can run on Google 's partner portals, such as: YouTube , as well as Gmail , hundreds of thousands of websites, blogs or applications and show your banner ad to a wide audience.
Google Adwords is the best tool to keep traffic while your website is being optimized for search engines.
Ease of management – you can easily manage campaigns in Adwords . Run the ad at the time of day you want and turn it off when you don't want it.
Which one should we choose?
Before making a choice, you need to formulate your company's short and long-term plans and then decide which direction will be effective for the development of your business at the moment and which method will get you the desired result.
