How to Create an Ad on Facebook and Instagram

[JoynobAkter]

Facebook Ads campaigns are becoming more and more complex and interesting for advertising. In the last year, important innovations have been introduced regarding setup , analytics and ad formats . What I notice now is the risk of making a mistake in the strategic choice of the campaign with setups that are not so suitable for achieving the objectives.

I'll get straight to the practical side. I want to show you some tips I've collected in various lead generation campaigns and e-commerce campaigns . For this reason, I've divided this article into setup types in relation to the the usage of instagram database objectives to be achieved and the context in which the brand or company is positioned.

I'm going to approach this with a different approach , more strategy oriented. Let's see if I can do it!


Creating a Campaign: 3 Types of Objectives
When you create a new campaign you always have the division based on the 3 main macro-objectives:

notoriety ,
consideration ,
conversion .
Which one to choose? Let's see.


Types of Facebook Ads Campaigns.