allows us to increase the Customer Lifetime Value
it is an activity with an extremely limited cost
It can be easily automated, thus not requiring any particular organizational effort.
Users at risk: who are they?
The segment of users at risk is made up of those who for a prolonged period of time – which will obviously be different depending on our type of business – do not interact with our site or our commercial communications.
Users at risk are therefore those who have purchased from us in the past or have simply registered on our site and who have then become inactive. These are people who have already shown interest in our products or services and who therefore have a very good chance of purchasing from us.
We will therefore have to work first list of australia consumer email to measure the relevance of this segment and to be able to reduce its number as much as possible. Recovering these customers is often not difficult but requires prompt intervention, otherwise these users will move to even less active segments over time, to the point of being considered lost.
How do I identify them?
Tracking at-risk users is very simple in theory, as long as you have the right tools. To identify them, it is essential to be able to equip yourself with an advanced marketing automation system that is able to recognize our users and that can track all the actions performed, so that we can actually automatically recognize these users and their actions over time.
What is very important is the fact that the chosen platform automatically and promptly checks the new users who have become at risk during the day and can therefore automate the flow of communications that aim to re-engage them. If this activity is done once, we will not be able to optimize its performance and it will become one of the many repetitive tasks performed by our marketing, with zero added value.
How do I re-engage them?
Re-engaging at-risk users isn’t particularly complicated… it just requires some good thinking! A normal recovery flow might involve a series of communications using the different channels at our disposal, for example:
