If you want to perform an SEO migration that will ensure that you remain anchored to the optimization achieved, and therefore maintain your positioning on search engines, below we will show you the most important points that you should follow while designing the migration plan for your website.
Table of Contents:
Is Migration Really the Right Choice? Think Carefully Before You Do It
Before migrating your site, run some indonesia telegram phone number list tests: the usefulness of the sandbox
Plan your site migration during the least profitable period for your business
Compare your website analytics
Don't forget to map all URLs
A key step: update your internal links
A very important intervention during SEO migration: solving problems related to duplicate content
Identify and address any removed pages
SEO Migration: Make Sure Your Site Has a Custom 404 Page
Your old domain should not be abandoned: you must always have control over it
Transfer your website to Shellrent
Is Migration Really the Right Choice? Think Carefully Before You Do It
Migrating a site almost always results in a temporary loss of traffic. Search engines need time to process this change and update their index.
If you do the migration properly, you can minimize these traffic changes. However, this is an almost utopian scenario. In reality, those who migrate do not obtain any SEO benefits and will suffer penalties from search engines.
For this very reason, many industry experts take advantage of the migration to make improvements to their site's SEO, such as reviewing the structure, fixing broken links, and creating more valuable content.
So, considering what we have discussed so far, is migrating a site really worth it? The answer is yes only in the following cases: you want to aim for a rebranding or move your site to another provider.
Before migrating your site, run some evaluation tests: the usefulness of the sandbox
When you decide to migrate your site, remember that it is essential to first test everything on a test server, i.e. the sandbox.
You need to verify that the various redirects are working correctly and you need to do every possible check, before the site goes live. Trying to do a migration without first testing your site will certainly lead you to encounter errors that, if they are particularly serious, could set your site back months in terms of SEO optimization.
