In keeping with the first touchpoint theme that carries through 6 days, we'll focus on what your first series of messages looks like. Beyond that, how you engage your audience can vary based on your success rate or your personal marketing cycle when it comes to engagement. After 6 days, you definitely don't want to go back to your home planet without making contact again - that's the kiss of death for many marketers. You don't want to do all the work for the first 6 days, just don't show up until then.
So in your first six days, make a plan that looks like a timeline. Let’s shift our focus away from an alien movie and back to a drama. In all good drama movies – and it’s more common in dramas than romances – the audience is slowly drawn into the character’s world. Don’t give them everything at once. Instead, slowly get to know the character, their background, hopes, dreams, frustrations, conflicts, and what makes them unique. In sweden consumer email list the same way, you should be pre-determined that you need to have this same drama in your email autoresponders.
This means that no matter what you're sharing – whether it's a graphic or an article or a video – you're thinking in terms that will draw your reader into your world, slowly and gracefully. So over the course of 6 days, organize a timeline with the type of information you want to share and in what order. I recommend writing this down in a list and transferring it to stickers or note cards and then shuffling the order around. This way, you have something thoughtful on pen and paper, but you're able to visually play with how you want to present it.
That said, you want to vary the way you present this information to your reader. In a drama film you can't have all the information in the same way. Sometimes it's through exposition to the character. Other times it's through an intimate exchange with another character, a past history that might be shared, or even in the landscape or architecture and interior of the space that has drawn you there. There are complex layers to how you got there, and likewise, you want to get your reader there by showing them a different side of yourself.
