Scalable & flexible with lots of automation possibilities to build a powerful email marketing strategy
Populate dynamic email content based on contact behavior
A/B testing
Starter templates and easy to build email campaign editor
Segmentation
Detailed reports and analytics
Unfortunately when it comes to cost, Marketo is one of the more expensive enterprise email providers.
Also worth a mention is the ease of use — or lack thereof, in this case.
Marketo is not an easy software to use straight off the bat. To reap the benefits of all the different features, you’ll need to factor in training time to learn and understand the program.
Another downside is the lack of native CRM but it does boast plenty of integration possibilities with other software.
5. HubSpot
Another well-known digital marketing tool, HubSpot also has enterprise email lithuania telephone number data marketing as part of its Marketing Hub Enterprise offer.
This solution combines email marketing with a range of other features for enterprise marketers, including multi-touch revenue attribution, adaptive testing, account-based marketing, and advanced chat targeting.
It’s a good choice for large-scale organizations as it lets you consolidate all marketing efforts on one platform. You can also add CRM software by combining it with their separate Sales Hub product.
Other advantages include:
User-friendliness and easy-to-create email marketing campaigns
Lead scoring
Sign sign-on
Landing pages
Pricing on Marketing Hub Enterprise starts at $3,600 for 10,000 contacts. If you have a large number of subscribers this can quickly amount to a significant investment.
But the good news is you can test-drive the email marketing feature on the free plan first before making a commitment.
What’s the difference between enterprise email marketing and small business email marketing?
Naturally, some email capabilities will be important regardless of business size—data protection, deliverability, and design to name a few.
