Why is it essential to create a newsletter for your digital strategy?

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This is when the personalized newsletter appeared, a channel often favored in an inbound marketing strategy. Today, emailing has become essential: 76% of newsletter subscribers say they have already purchased a product or service by clicking on a link in the email. With the new GDPR reform, mass emailing is out of the game and the personalized newsletter is back at the top of the podium of effective digital strategies!

You haven't started yet, or you're not saudi arabia phone number library seeing any convincing results from your email campaigns? Let us give you some tips for creating a newsletter that is as effective as possible and compliant with the GDPR ! INTERACTIVE SUMMARY: 7 Steps to Creating an Effective Newsletter Do GDPR and Newsletter go well together? Why is it essential to create a newsletter for your digital strategy? Sorry, I don’t speak “Newsletter” First of all, you should know that email is the preferred channel for Internet users to interact with brands (52%) ahead of social networks , apps or chats.



Okay, but what exactly is a newsletter? Literally, it is a “newsletter” that is regularly sent by email to a mailing list. To a. what? A mailing list! These are the visitors to your website who have chosen to follow your activity and the news of your company. Be careful, we are talking about subscribers who have signed up for your newsletter, do not spam Internet users who have not asked for anything! But to tell them what? It's up to you, a newsletter can be commercial or informative.