Your prospects must be able to remember you from the moment

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In reality, it's all about strategy and configuration. To hope to attract your prospects, you must necessarily know them. If you understand their expectations and their challenges, you will be able to address them in a personalized way. To achieve this, you must define a process to collect the information that is essential for you. The use of forms is not new, and even redundant you might say, but thanks to effective targeting of the questions asked, you will have all the essential information to angle your approach strategy with your prospects and develop your sales performance.

You will thus know which solutions uae phone number library interest one prospect more than another. Without being too intrusive, ask sufficiently precise questions in your forms, and to avoid them scaring people away, limit yourself to 4 or 5 questions per form. Relaunch them to convert them Thanks to digital technology, there are multiple ways to get in touch with your prospects: emailing, discussion groups on social networks, downloading communications. But the key to digital prospecting is not just to make contact, but above all to stay in the minds of prospects over time.



It's a shame to interest a prospect with content, but due to a lack of a current project, to no longer contact them. For example, if you meet prospects at a trade fair, they find your solutions interesting, but they don't have any immediate projects, this doesn't mean that in 6 months, their situation will not have changed. Using the digital channel, it's the same, you have to maintain interest through regular contact. their problem arises! Using automation software such as HubSpot Sales, a specific tool dedicated to sales prospecting, allows you to schedule the reminder of your prospects in your calendar, to take notes on the needs and problems of each of them, in order to develop an effective conversation during the reminder.