pro tip: use “boring” subject lines in cold.Clever isn’t always better, especially with cold email subject lines. Data supports that subject lines with five words or fewer have the highest open and reply rates. For example, a recent client of mine sells automated welding solutions. Their top challenge? Finding welding talent. They tried cold outreach emails with the subject line: “automated welding for x company” but had less than a 25% open rate. After shortening the subject line to just one word — “welders” — they achieved a 90% open rate. When in doubt, keep it short, simple, and obvious.
Larry long jr.
Founder and ceo, lljr enterprises
larry long jr.
Why you should follow larry: larry is the founder and ceo of lljr chinese singapore phone number list enterprises, where he motivates sales professionals through keynote presentations and coaching and training programs. He is the host of “the cold calling podcast” and the author of “jolt!” which helps sales professionals embrace strikeouts as lessons learned. As an experienced sales leader in software sales, larry understands many of the challenges in sales today and is driven to help sales teams level up.
pro tip: commit to yourself. Sales professionals should prioritize themselves: their growth, learning, and development. First, make time for self-reflection. Second, document feelings, experiences, and lessons. Third, adapt to the lessons learned and earned, with the goal of holistic well-being, from mindset to habits and actions.
