Use a great call to action on your lead capture pages

[Jahangir487]

The CTA is the starting point. The worst thing you can do is use a bland, boring CTA that everyone has seen before. “Submit” is probably the worst offender.

You want your user to feel satisfied when they click that button. That's why leading questions are so effective on lead capture pages.

With Hello Bar, for example, you can use leading questions to guide the visitor towards conversion.

For example, maybe we're selling fitness equipment. We have a lead line database magnet, like a guide to getting stronger in 30 days or less, but we want to prepare my audience.

We could use a leading question like this:

Use a great call to action on your lead capture page 1

The answer will almost always be "yes." I've simplified things.

You can increase the chances of your user clicking "Yes" by adding negative, or even absurd, wording to the "No" answer:

Use a great call to action on your lead capture page 2

Unless you're an Olympic athlete, you're probably clicking "Yes."

Top 5 Tips to Optimize Your Capture Pages
Top 5 Tips to Optimize Your Capture Page

We've given you a lot of information here, but there are a few additional tips we can pass on. These are more specific than the tips above, but they will help you improve your conversion rates and gain more subscribers from your lead capture pages.