Collect as much first-party data as possible

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As you well know, first-party user data is worth its weight in gold. This is even more true when third-party cookies become ineffective.

Advantages of first-party data:

You are their owner.
You manage them.
You monitor compliance with personal data protection.
Useful tips for collecting first-party data:

Take every opportunity to obtain the necessary data
Check that you are correctly storing data such botim data as names, email addresses, lead sources, and more.
Collect information about who your users are, what they do, and where they came from.
Every interaction and consumption of content (blogs, chats, Q&A, social media profiles, etc.) is an opportunity for you to request user data.
Test pop-ups and sub-conversion steps, such as email sign-ups for unique promotions.
Make sure you are working effectively with the data you collect
Regularly check the collected data set to detect any leaks.
For example, if you notice unusually high traffic on one of your landing pages, check to see if everything is set up correctly.
Monitor resource allocation in your CRM to avoid disproportionate increases in direct or undefined customers and to ensure that required fields have logical results.