How to Use TikTok for Business and Increase Conversions

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Wondering how to use TikTok for business and get results? With over a billion active users, TikTok has become a powerful platform for businesses looking to reach new audiences, increase engagement, and drive sales.

But as always, there are challenges in using a new channel for businesses. Creating videos that resonate with TikTok’s audience requires adapting from how you create content for Facebook or Instagram. Engaging leads in conversations on a channel not primarily used for chat, mastering TikTok ads, and measuring performance is a learning process.

We’re here to uncover these challenges and demonstrate how to successfully use TikTok for Business solutions in any customer-facing industry. Let’s get started!

Why use TikTok for business?
Here are some reasons why you should use TikTok for business if you haven’t already.

This is an image showing four reasons why you should use TikTok for business: increase brand awareness, grow your audience organically, increase traffic and sales, and track ad performance.
Increase brand awareness
TikTok’s large and engaged user base offers businesses a unique platform to increase their brand visibility through creative and viral content.

Grow your audience organically
TikTok’s algorithm promotes organic growth, allowing brands to reach new audiences without having to commit to a large advertising budget.

Generate traffic and sales
Businesses can use TikTok Ads to reach specific demographics and drive traffic to their websites, which in turn increases sales. With a variety of ad formats, you can capture user interest and increase conversions.

Monitor ad performance
TikTok provides comprehensive metrics to help businesses engineer data analyze their ad performance and optimize their campaigns for better results. Businesses can track impressions, clicks, engagement rates, and conversion data to measure the effectiveness of their advertising efforts.

To take full advantage of these benefits, you'll need to properly set up your account, optimize it for your audience, and connect to a conversation management platform .

How to Use TikTok for Business
These steps will help you build a solid foundation, from setting up your account to defining your goals. We’ll also share some common pitfalls to avoid.

Prepare your TikTok account for business
If you haven’t created your account yet, we’ll give you a quick overview. For more detailed steps, check out our ultimate guide to TikTok for business .

Create a TikTok Business Account
To get started, upgrade to a TikTok Business account by going to your profile settings. A business account gives you access to TikTok’s analytics, advertising features, and e-commerce integrations.