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Additionally, the GDPR allows consumers to access, correct, delete, transfer, or withdraw consent to their data. It gives them greater autonomy over their personal information. You might also like : Customer Journey Mapping – A Complete Guide to Help You Create Your Own 5 eCommerce Trends to Boost Your Site Revenue in 2024 Importance of GDPR for businesses If GDPR exists to protect customer data, how important is it to your organization and why should you comply? It's important to note that about 56% of consumers said they would likely not trust an organization that wasn't fully transparent about how it uses their personal data.

Here's a detailed illustration: Customers have lost trust in businesses Image via Statista Once you lose your customers' trust, they may never do business with you again. Here's how GDPR compliance protects your organization from these and other situations: GDPR compliance demonstrates your commitment to privacy and data protection. Your brand mobile phone number data updated 2025 reputation and increase customer loyalty . It encourages you to implement better data management practices in your organization, leading to improved data quality, accuracy and reliability. Prioritizing GDPR compliance can differentiate your business from its competitors. This helps you attract privacy-conscious consumers and partners.

Failure to comply with GDPR can result in hefty penalties and fines that can impact your bottom line. Compliance helps protect your organization from losses. Who does the GDPR apply to? The GDPR applies to any organization that offers goods or services to consumers in European Union (EU) member states and countries in the European Economic Area (EEA). This also applies to businesses that are not located in the EU but offer goods and services or process the personal information of residents of that region. If you have an online store in the United States and sell your products to customers in France, you must comply with GDPR regulations.