Smart campaigns in Google Ads use AI to optimize your advertising budget. They automatically select where your ads will appear, whether it’s on Google Search, YouTube, Gmail, or other partner sites. They also automatically adjust your ads and bids to help maximize results.
2.3. Use real-time audience targeting
AI in Google Ads enables real-time audience industry email list targeting. This means you can target your ads to people who are currently in the market for a product or service like yours, based on their online behavior.
3. Measuring the success of your Google Ads campaigns with AI
To ensure that your AI-powered Google Ads campaigns are performing well, it’s essential to measure and track your results. Google Ads provides a number of metrics that can help you understand how your campaign is performing. Here are a few ways to measure the success of your campaigns:
3.1. Click-through rate (CTR)
CTR is a measure of the number of clicks your ads receive divided by the number of impressions. A high CTR generally indicates that your ads are relevant and appealing to your audience.
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