There’s never a dull moment in search land! We’ve only just started using voice search and visual search is already making an appearance! Visual search already accounts for 600 million searches per month . This is a 140% increase from 2017, just for Pinterest Lens. This is an app that lets you find objects online using your smartphone’s camera. Not only Pinterest, but also Snapchat, Bing and Google Lens are jumping into this way of searching. The image recognition market is estimated to be worth a whopping $25.65 billion in 2019 .
Visual search is therefore a great opportunity for e-commerce. Is your brand ready to be seen? After reading this article, you will know how to optimize your website or webshop for visual search using structured data, SEO for images and social media.
Three quarters use visual content for purchasing
Voice search is useful for looking up information ('What's the weather in Amsterdam?'). But if you want to buy something, you want to see it first. The appearance of a product is more important in a purchase decision than sound, smell or texture .
Online, consumers are visually dependent. Three quarters of American internet users regularly or always view visual content before making a purchase . It is no wonder that web shops add images and videos to convince visitors to buy their physical goods. E-commerce in particular can benefit from this search trend. To reach the elusive millennials, visual search is the way to go . No less than 62% of millennials prefer to search visually .
You probably know it: you spot something and then look it up online. But which words do you special lead type to find something about it in the search results? Sometimes that can be quite difficult. Traditional text searches are inefficient to find the right product online, as 74% of consumers indicate . With visual search this is a lot easier.
It works like this: you point your smartphone camera at something in the real world and visual search looks for similar items online. Ideal for retailers in fashion, interior and electronics. Try it yourself with Blippar or Google Lens!
Visual search examples
Take action on text / Learn more about the world / Find similar products online.
How do you optimize for visual search?
Okay, visual search is the next big thing in consumer search behavior. Time to roll up your sleeves! In order to get conversions from visual search, you first have to be findable as a visual search result. Of course, similar images are important. Below you will find a number of optimization options so that your product feed is shown in the visual search results, divided into three pillars: structured data, SEO optimization for images and social media.
E-commerce in particular can benefit from this search trend.
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