: It’s easy to fall into the trap of optimizing for KPIs, forgetting about the bigger picture.
Chasing numbers at the expense of customer experience: Increasing conversions with aggressive pop-ups may work in the short term, but it will drive customers away in the long term.
Data manipulation: It can be tempting to “fancy” the numbers to make shareholder database them look better. But that’s like trying to cheat a scale – you can cheat others, but you can’t cheat reality.
The solution? Remember that behind every number is a human. Balance quantitative KPIs with qualitative metrics like customer satisfaction or NPS.
Remember, challenges in measuring KPIs are not a reason for frustration, but an opportunity for development.
Over-focusing on numbers at the expense of quality
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