Differentiation from the competition.

[nusaiba128]

The most loyal communities are not held by brands that are shallow, bland, similar to dozens of others. The mission describes the purpose of our company, its truest, deepest "why". Remember how I wrote at the beginning that the desire to earn money cannot be the main motivation for running a business? If the mission of a company was to bring in the highest possible profits, it would not stand out from the competition in any way. Therefore, the mission of the company must be deeper, unique.
Constancy regardless of changing external conditions. When I think about this advantage, or perhaps an argument in favor of having your own mission, I think of (a bit hackneyed, true) a comparison to a ship at sea. When the sea is calm and the weather is stable, it is easy to sail. But variability is inherent in the conditions on the water, which is why the crew of a ship engineer database must be able to react to sudden storms or longer weather breakdowns. If the ship has efficient navigational tools, it will maintain its chosen course despite the storm. And it is the same with a company. The mission of your company is precisely this navigation. Even if a crisis comes, the mission of the company will always be a safe harbor to which you can dock so as not to lose the company's original course.