SWOT analysis enables the creation of targeted strategies by combining factors in 4 combinations:
Strengths + Opportunities – using strengths to maximize opportunities.
Strengths + Threats – using strengths to minimize threats (or eliminate them).
Weaknesses + Opportunities – improving weaknesses by taking advantage of opportunities.
Weaknesses + Threats – counteracting weaknesses in the face rich people database of threats.
The Importance of Strategic SWOT Analysis
SWOT analysis is used not only to assess the current situation, but also to plan the future of the company. In short, SWOT analysis allows:
formulate the key goals of the organization,
transform the company's vision and mission into concrete actions,
identify areas requiring improvement,
develop strategies for adapting to changing market trends.
Practical application and examples of SWOT analysis
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