Go Heinrich Go!” is a perfect example of ambush marketing, where Nike sponsored the oldest participant, 78-year-old Henrich, during the Berlin Marathon. Although the sponsor of the entire event was Adidas, Nike was in the foreground.
Can 36 women in dresses in national team colors make a big noise? It turns out that they can.
source:theguardian.com
During the Netherlands-Denmark match at the FIFA World Cup South binance database Africa in 2010, cameramen were drawn to 36 attractive women wearing orange dresses. What could be wrong with a dress in the colors of the national team?
In this case, the fact that they were “under the banner” of the Bavaria brewery — Budweiser’s main competitor, i.e. the official partner of the championship.
The action ended with the arrest of the two leading girls (who were eventually released), and the whole thing gained a lot of publicity. The Bavarian Brewery definitely benefited from it. Was the risk worth it in this case? I leave the answer to that question for you.
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