Sustainable content: what is it & why should you get started with it?

bappy8 · Post by **bappy8** » Sat Apr 05, 2025 6:14 am

To recap:

All about AVG/GDPR
This is how your privacy statement is GDPR-proof
GDPR: How to make your privacy statement understandable [5 tips]
cornerstone content
Content strategy
Of course, Michael Jackson is still played today and vintage Volkswagen Beetles are only becoming more valuable. So investing in sustainable content can be smart. Maybe you have been quite happy (sorry) with the results of your marcom activities for a few years now. But what if you knew that a content strategy from 3 years ago is 50 percent (!) less effective in 2018?

Do you really want to stand out from the crowd? Then take a close look at your content + the platforms on which you share that content (and keep these 7 basic steps in mind). And use some more emojis (with or without policy ) to give your communication more power. Time for super content! Buzzsumo helps you develop power posts . Quickly check out the extensive analysis of 100 million blogs, videos and social media messages and use it to your advantage!

Once you have created that new super content, it would be nice if Google immediately reserved a spot for it at the top of the first page. Unfortunately, nothing comes for free, but with cornerstone content you can go far! And your Facebook strategy also deserves some extra attention, now that as a company you hardly get in with your content. 5 tips for an algorithm-proof Facebook strategy can be found here .

To recap:

The CONTENT Model: 7 Basic Steps for Your Strategy
Emoji time! 5 tips for corporate content strategy
The Rules of a Killer Content Strategy in 2018
Cornerstone content: towards a rock-solid position in Google
5 tips for interactive content on the new Facebook
Pyramid writing
Writing/copywriting
Okay, time for some super content. What does that mean for you as a writer/copywriter? In any buy bulk sms service case, that you should write according to the inverted pyramid . Read: you get straight to the point and work out the rest of the – slightly less important – information until the bottom of the text. 'What does the reader want to know?' instead of 'What do I want to tell?' is the common thread. Also good to know: according to Buzzsumo , certain numbers in titles ensure more engagement than others. And there is indeed a difference between b2b and b2c headlines!

Have you got the taste for it? Keep that enthusiasm going and don't just write one blog, but a whole series . That way you profile yourself as an expert, you can go into detail about a certain topic and you trigger the reader to come back for the sequel. The latter is not so easy, by the way, in a time when our attention is constantly being hijacked. Because let's be honest: you too probably checked your phone before you got to this piece of text. Right? The challenge for content creators is therefore great. But fortunately there is a clear solution for this problem too .

Of course you are proud of your own texts and want them to be read as well as possible. Do you distribute them via a newsletter? Then it is good to take a moment to consider how you bind new subscribers to you - and especially how not to.