Advantages:
Convenient to use anywhere.
Push notifications with promotions and news.
Possibility of using geolocation for personalized offers.
Integration with online and offline:
Scan barcodes in store for additional information.
Loyalty and bonus accumulation programs.
The Future of ROPO and Market Trends
ROPO continues to evolve, and new technologies are only chinese malaysia data accelerating this phenomenon.
Personalized Recommendations: By analyzing customer behavior, AI can suggest products and services that are more likely to interest the buyer.
Chatbots and virtual assistants: Help customers get information and support quickly.
2. Augmented Reality (AR) and Virtual Reality (VR)
Virtual fitting rooms: Allow you to try on clothes or accessories online before purchasing.
Interactive Displays: Stores use AR technology to enhance interaction with products.
3. Voice assistants
Search and purchase using voice commands: With the development of Alexa, Siri and Google Assistant, customers can search and order products using their voice.
4. Social Commerce
Social Shopping: Integrating stores into platforms like Instagram and Facebook simplifies the process from product discovery to purchase.
Let's sum it up?
The ROPO model reflects a modern reality where the boundaries between online and offline trade are blurring. Consumers expect a seamless and convenient experience across all channels of interaction. For businesses, this means the need to adapt and integrate various platforms and tools.
Conducting joint webinars or seminars with partners
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