Replacement Competitor

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You need to understand some types of competitors before going into further discussion. In general, there are three types of competitors that you need to know:

Direct Competitor
Competitors who are classified as direct competitors are competitors who offer viber database similar products or services to you at almost the same price. The audience of direct competitors also has the same needs as the audience you segment.

Indirect Competitor
Despite offering different products or services, indirect competitors can fulfill the same needs.

For example, fast food restaurants and health food restaurants are indirect competitors, because they both meet people's need to eat.


Replacement competitors offer alternatives to the product or service you offer. It can be said that their products both try to solve the problems or needs of your business audience with different products and methods.