The candidate persona and the buyer persona are almost identical

[Rakibul520]

The involvement of your new recruits allows other talents to take an interest in your company. The loop is closed and the recruitment process has begun : you have everything to gain! The conversion funnel allows you to transform your visitors into qualified candidate leads . Here is a diagram that summarizes very well the conversion funnel of Inbound Recruiting according to Neoptimal: Step .1: Reach out to candidates who match you The professional world is constantly evolving and modernizing. The same goes for candidates who inevitably adapt to the professional world and become impervious to traditional marketing methods.

Finding the rare pearl can be uae phone number resource difficult, but not impossible! Building candidate personas will allow you to identify their digital behaviors and therefore take the necessary steps to attract them to you. What is a candidate persona? Is it related to the buyer persona ? The candidate persona is a representation of your ideal candidate while the buyer persona is a representation of your ideal consumer. The first term applies to recruitment (candidate persona) while the second concerns marketing (buyer persona).



We will talk here about the candidate persona although the methodology used for it also applies very well to the buyer persona. Why establish a candidate persona? Simply to reach “target” candidates, whether searching or simply passive, who correspond exactly to what you are looking for. How to build your candidate persona?