Organizational chart of a digital marketing agency: professional profiles

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To ensure the proper and successful development of a digital marketing agency, professionals from different areas are needed to bring a comprehensive vision together. Therefore, identifying these profiles is the first step in creating the perfect team. However, before delving into them, it's important to emphasize that this isn't a fixed standard and that these will vary depending on the volume and objectives of each agency.

Now, without further ado, we share with you some professional profiles that any agency may need:
This person is responsible for managing the organization's key client accounts. Their main role is to ensure good relationships between clients and the company. They are also responsible for conducting an initial assessment of all the necessary information before launching a digital strategy with a client. This is achieved through ongoing contact with their team.

These are two professional profiles that go hand in hand. While the first is responsible for defining the online communication strategy in chile mobile database digital media, the second is in charge of implementing it. The Social Media Strategist will also analyze the organization's digital positioning on social media and monitor all actions taken. Depending on the size of the digital marketing agency, it may employ both professionals or just one.

Their main function is to ensure consistency of content and style in line with the company's policy and objectives. They are also responsible for determining what content will be published and on what platforms it will be disseminated. The Content Manager must ensure that all content is of high quality and relevant to and interesting for the company's target audience. They are typically responsible for website copy, emails, press releases, etc.

Ideally, you should have one SEM specialist and another SEO specialist, but some companies, due to their limitations, only have one. The SEM specialist is responsible for managing PPC campaigns, while the SEO specialist is in charge of website architecture and website positioning and content optimization. Both profiles must conduct keyword research to position the content.

Establishing a digital strategy is just as important as analyzing the results for future strategies. This is where the Data Analyst comes in, responsible for determining the ROI of the actions taken. They continually work with data, analyzing and monitoring it. The vast amount of data a company generates makes this profile essential in any business today.

This is the person who designs the architecture and structure of the website (and other platforms, if applicable) with the goal of ensuring it is usable and functional. Their role is to guide users through the digital platforms so they don't feel lost. They work closely with the SEO manager and the programmer to improve the company or brand's positioning. In the absence of a graphic designer in the agency, they often also perform their duties.

This person is responsible for developing applications, platforms, and software programs using their knowledge of software and source code. In other words, they create the company's technological formats, such as a website, a mobile app , or a CRM program.