However, you must differentiate whether your company is only online or also has physical stores where it carries out its main activity. Once you have this clear, you will be able to determine how to apply SEO.
If your online business has a physical presence, it will benefit you to attract customers located in your area of operation. For this reason, you should invest efforts in local SEO to gain customers and increase your sales.
At Kiwop , we want to help you.
Below, we show you what local SEO is, its importance and how to carry it out. All of this so that you can apply your strategy in the best possible way.
Let's go.
What are you waiting for to see the great results that local SEO will provide you?
What is local SEO?
Local SEO is search engine optimization for queries in a specific location . A branch of web positioning focused on optimizing the position of a page in related searches in a specific geographic area.
In other words, optimizing the local SEO of a website consists of improving the SEO positioning of the page in a given territory.
Local SEO is very useful for longtail keywords such as: keyword + in + specific geographic area .
In many cases, when searches are performed using mobile devices, adding the keyword is enough because Google has tools to detect the user's location.
Local SEO positioning
Invest efforts in local SEO and win clients
Why should you include local SEO in your SEO strategy?
For businesses with a physical presence, local SEO is equally or more important than general SEO.
By investing efforts in local SEO, physical businesses can ensure that when a user is in their area of operation and searches for a business like theirs, the website obtains results in the top positions.
In this way, you will be able to differentiate yourself and stand out from the competition.
The number of local business searches from mobile devices is constantly increasing. If your business doesn't appear in relevant geolocalized searches, it's as if it doesn't exist.
A tip: If your potential customers perform their local searches from mobile devices, you should invest efforts in optimizing the mobile version of your website before applying local SEO , because if your website is not optimized for mobile, you will lose the most important source of local traffic.
Local searches carried out on mobile come with a high purchase intent, which is synonymous with a great sales opportunity for your business.
Don't forget to optimize your conversion rate on mobile devices.
Importance of local mobile searches
Mobile as the protagonist of local searches
How to do local SEO?
Google My Business
Google My Business is important for your company's local SEO because it is Google's platform dedicated to local businesses . If you have a business with a physical presence, it is essential that you register on this platform.
Thanks to this tool, you will appear in general searches for products or services offered by your business, in the keywords and geographic location that you have optimized, and in Google Maps .
You can include the most relevant information about belgium telegram your business, its main features and the images you have selected.
Haz SEO local con Google My Business
Use Google's platform for local businesses
Include your business location in your keywords
Include the location in the keywords you intend to rank for so that potential users can find your physical business. Also, add it strategically in titles, tags and texts on your website.
Keywords are essential for a good digital marketing and local SEO strategy. That is why we recommend this article . We are sure that you will find it very useful.
The importance of customer reviews
Inviting customers to leave reviews on your website is essential to optimizing your presence on Google My Business .
Your reviews will be visible in local search results and potential customers will be able to see the quality of your business from the words of other users. This is important because other people's opinions are always more credible than those of the company itself.
Always use the same NAP (Name, Address, Phone)
Some details about your online business should always be included. The most important ones would be your business name, address and phone number . All of these should be entered identically (both in content and format) on all the sites where your business appears:
Website
Google My Business
Business Directories
Social networks
Others
Presence in local directories
Google has tools that allow it to detect your NAP in other local directories. Therefore, it is important that you register in them to increase your visibility.
Important note: As we mentioned in the previous section, it is very important for local SEO positioning that the name of your business, the address and the telephone number are entered identically.
Geolocated images
Adding geolocated images will help you stand out in your area compared to your competitors.
Enter a code that marks your business coordinates so that Google better understands your business's location. Images on your website and Google My Business should be geolocated to benefit local SEO.
If you don't know how to complete this process, please don't hesitate to contact us . We know how to help you.
Map embedded in your website
Another important aspect is to add a map to your website with your company pin . This element has a double function: to inform your customers and Google.
The embedded map can be placed on the Contact Page or also on others such as Where to find us or Who we are .
Optimizing the mobile version of your website
