At the same time, the difficulties in stopping its rapid spread have forced governments to close public buildings, businesses and shops, as well as limit mobility.
The current situation
Uncertainty and ignorance about the Covid-19 epidemic have hurt markets and economies around the world.
The only companies that remain active are those that offer digital services.
Faced with the tragic consequences that the Coronavirus is having on our global economy, we can see that digitalized companies are managing to stay active , while non-digitalized companies have been forced to stop all activity, ceasing to generate income and remaining in a critical financial situation.
The only businesses that are not being negatively affected by the health crisis are those that offer digital services.
Investing in Digital Marketing during Covid-19
The coronavirus has highlighted the importance and need for companies to be digitalized and capable of teleworking . Digital businesses such as online training and course centers, and e-commerce sites such as Amazon or Mediamarkt, are not only staying afloat but are also generating more revenue than ever.
Amazon experiences a spike in orders due to state of alert restrictions
The fear of Covid-19 enters Amazon's centres
For their part, companies with fewer resources are experiencing a very complicated situation. Many SMEs and businesses have had to close, due to the nature of their sector and the fact that their customers are not buying during the confinement period. Others are immersed in ERTEs to avoid losses that force them to close.
Many companies have stopped investing in digital advertising and online strategies, for fear of investing during the current situation of uncertainty; they prefer to save while waiting to see how the market will evolve. This is a common mistake, since the Internet is (for most sectors) the only channel that can generate sales in times of coronavirus .
Online sales during covid19
The importance of investing in Digital Marketing
This is a time when companies must strategically prepare to achieve their business objectives , setting short-term goals to complete their digitalization processes , ensuring that they can continue generating income.
It should be noted that online advertising is not the only marketing action that can be carried out. There are other types of actions related to Digital Marketing that can be very useful to improve the current situation.
Advantages of investing in online marketing:
Greater impact of Digital Marketing actions: Due to the coronavirus lockdown, most of the population is connected to the internet for longer, so the Online Marketing actions we carry out will have a greater impact.
Greater chances of beating your competitors : If your competitors are not investing in digital marketing actions , it is time to surpass them. On the contrary, if your competitors are investing in increasing their online visibility , there is a reason for it.
invest in online sales
At Kiwop , as experts in Web Development and Digital Marketing , we propose that you carry out the following actions with the aim of outperforming your competitors , improving your online visibility and continuing to generate and increase income.
Digital Marketing Actions :
These are the actions that Kiwop proposes you focus your cambodia telegram data business efforts on during confinement. Without a doubt, the crisis caused by the COVID-19 coronavirus will pass.
Where do you want to be when everything goes back to normal?
Investing in SEO
Search engine positioning is a priority that every company must take into account when designing its digital strategy.
More than 70% of Internet users search on Google for products or services they want to buy or contract.
Plus, most users don't go past the first page of Google results when they do a search, which means that if your website isn't there, you won't be able to reach your potential audience.
Content Marketing
Content Marketing goes hand in hand with SEO, since quality content will significantly improve the positioning of any website or online store on Google.
Content is the King
Microsoft founder Bill Gates
During the current lockdown period, content is one of the best Digital Marketing channels in which a company can invest efforts. Content creation agencies and professionals are among the specialists who have more work than before.
Being confined, most users spend much more time on the Internet, so reading percentages have risen significantly towards those brands that are generating quality content.
Website Review
If you are one of those companies that has neglected your website or e-commerce , now is the best time to rectify it.
UX/UI usability , web content structure, product sheets , service pages, category content , study and review of sector keywords and good on-page SEO , among many others, are factors that you should review to improve your website during the crisis, or at least, so that it is ready when the crisis is over.
Investing in online advertising while neglecting your website and the benefits that can come from maximizing its usability and structure is a serious mistake.
WPO Loading Speed Optimization
Website performance is an aspect that you must take into account if you want to optimize your corporate website or online store.
The loading speed of a website or online store improves both usability (UX) and search engine positioning (SEO) and also optimizes the conversion rate (CRO).
Sales and lead generation strategy
The goal of any company is to sell and get customers. Therefore, it is essential (in all businesses) to develop a sales and lead capture system .
Focusing your efforts on the actions described above to attract new users and keep visitors to your online store or website for longer should go hand in hand with customer acquisition systems and a strategy to support the prospect or lead during the different phases of the purchasing process.
We must not forget that a high percentage of visitors leave the website without purchasing, so it is important to dedicate efforts to creating a database with the information of these users to implement advanced strategies and actions after capturing leads .
Reviewing our Lead Generation and Sales strategy is a perfect action that can be carried out through teleworking. If you lack this type of strategy, now is the perfect time to implement them. If you need any help, do not hesitate to contact us at Kiwop.
