At Kiwop , we want to show you the great importance of these techniques. Therefore, we will explain their meaning, their differences and give you some examples of B2B and B2C.
B2B (Business to Business)
The term Business to Business (B2B) refers to commercial transactions between businesses . In other words, the purchase and sale of products or services between companies.
In some ways, B2B has always existed, as companies have always exchanged goods with each other to grow their businesses.
However, from a digital perspective, B2B has taken on an important role with the creation of online stores with the aim of bringing together sellers and buyers. The business model of these web portals, called marketplaces , is based on the commission charged for each sale to participating companies.
Importance of B2B and examples
B2B strategy is widely used by online businesses
Some examples of very famous B2B could be Amazon or AliExpress.
B2B Marketing Techniques that we can apply in the digital world
There are various B2B Marketing techniques that would be very interesting for you to apply in your online store. Below, we leave you some examples so that you can obtain information about the one that interests you the most:
Inbound Marketing
AS
Email marketing
E-commerce and retail
B2C (Business to Consumer)
Business to Consumer (B2C) refers to those transactio canada telegram data ns between the company and the end customer. The presence of online stores and e-commerce is gaining more and more importance.
Importance of B2C and examples
B2C strategy is essential
Types of B2C online stores
1. Direct sellers
This is the most commonly used and is based on the direct purchase of products/services from an online store. These are the typical online stores that we see every day.
2. Intermediary Websites
Business that connects the company with the end customer. Some examples would be search pages for hotels, trips and experiences. The page informs the consumer about which company to choose based on the requirements and filters they have previously chosen.
3. Advertising
It is based on the publication of advertisements that lead to final products/services. The most appropriate businesses for this type of B2C are online newspapers, since users enter out of interest in the information, but may end up being redirected to one of the advertisements published on the website.
4. Community websites
Online communities that share common interests. Through these forums, advertisements for products/services aimed at the desired target are created .
5. Subscription sites
Website that charges a subscription to access the company's content. Examples include audiovisual platforms such as Netflix or HBO.
Differences between B2B and B2C websites
Differences between B2B and B2C
In the image, we can clearly see what the differences are between the two:
B2B B2C
It focuses on the features and functionalities of the product or service. It focuses on the benefits that this product or service brings to the end customer.
Specific data, features and functionality It is based on emotions, not so much on its technical characteristics.
The content is based on the benefits that that product or service offers. The content is written in a simple manner and presented through storytelling.
It is a slow and complex purchasing process The purchasing process is intended to be made as easy as possible. And, above all, to be immediate.
It is a rational purchasing decision It is an impulsive purchase decision guided by the emotions of the moment.
Table of the difference between B2B and B2C
Examples of B2B online stores created by KIWOP
Mundoparquet
We have created the Mundoparquet website, which has both a B2C and B2B section in case you want to buy directly (end customer) or if you are a company in the sector and want to buy at more competitive prices offered by Mundoparquet.
Example B2B World Parquet
Main page of Mundoparquet
The Best Menu
It is a type of B2C and B2C intermediary because it offers restaurant information to the final consumer, but its clients are the restaurants (businesses) that offer their information on the page.
