All advertising will be designed to be consumed from these devices, offering satisfactory navigation without being invasive.
Fast content
Closely related to the previous point, we consume content via mobile at different micro-moments of the day and this means that content must be offered to be consumed quickly.
Content creators will need to be creative enough to retain an audience that is constantly in a hurry and that consumes instantly. New formats will emerge that will facilitate faster online searches and this will also allow the number of clicks on links to increase in relation to the number of impressions and the presence of brands online.
Online shopping
Social networks are also taking a position in online shopping and are betting on offering the possibility of buying products through their platforms. Facebook Marketplace and Instagram Shopping stand out.
The world of digital marketing is constantly changing, day after day. The goal of all these changes is to get closer to users and effectively attract their attention so that they consume. If you have a bus canada telegram phone number list iness, you must be up to date with digital marketing trends to be competitive and not be left behind.
Marketing trends 2019
Video
The audiovisual format will continue to be the most important content, as it has been in 2018, being the most in-demand content by users. More advertising will be done through videos and all formats will be used to reach different audiences: streaming, Instagram stories, 360º videos, etc.
Video content will be increasingly personalized, closer to each user, their tastes and interests. In addition, they convey transparency and exclusivity.
Mobile first
E-commerce and social media merge to offer users a complete experience, with the possibility of purchasing what they see and like immediately.
Chatbots
They have also been seen during 2018 and will gain even more strength during the next year. Chatbots will be optimized, perfected and much more developed to connect more easily with different audiences. They will facilitate the user's experience and problem solving, and the user will feel better served and valued.
Chatbots are immediacy, full-time availability and increasingly personal communication. Their function will continue to be to answer consumer questions, offer reservations, purchases, verify orders, etc.
They can be found on different platforms (Facebook, Twitter, WhatsApp, web…), but all of them will try to have a profile as human as possible to avoid confusion. Real-time assistance can be by text or voice and the fact that it can save the data that the user provides allows it to offer more specific information adapted to the needs of each user.
All these elements will make brands get closer to customers and make them feel more attracted and have a sense of belonging to the brand. To remain competitive in the market, it is necessary to prepare effective marketing strategies that take these trends into account. It is therefore recommended to outsource the service and contact specialized agencies such as KIWOP that analyze the current situation of the company and prepare the best online strategy.
