Best practice
Include a sender name rather than a generic email address.
Use conversational language that matches your brand tone.
Sign off from a real person or team to add authenticity.
Pro tip. In service-based industries, humanizing emails can build trust. For example, a welcome email signed by a support team member reassures customers that help is always available.
transactional email design example
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6. Flex your brand voice
Transactional emails don’t have to be stiff or robotic. Let your list of bahrain cell phone numbers brand’s personality shine. Keep your email copy clear and to the point, but add a touch of your brand’s unique voice.
Example. Chipotle’s email confirmation playfully says, “Confirm your love for burritos.” This small touch ties the action to the brand’s identity.
Best practice
Keep the message clear while adding humor or friendliness where appropriate.
Use language that resonates with your audience.
Pro tip. For hospitality or entertainment brands, playful language can improve the customer experience and make your emails more memorable.
transactional email design example
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7. Avoid jargon
To connect with customers, avoid jargon in your transactional emails. Use a conversational tone in the email content. That will help make your transactional email messages easy for customers to digest.
Example. Blizzard’s security check email keeps the language simple and easy to follow, avoiding technical terms that might confuse users.
Best practice
Write at a reading level that matches your audience.
Avoid acronyms or technical language unless absolutely necessary.
Use concise sentences and bullet points for clarity.
Pro tip. For tech companies, focus on clear instructions without assuming technical knowledge.
