The key to unifying customer data is a customer data platform. CDPs provide your team with indispensable insights and are the foundation for informed marketing decisions.
A visualization of a customer data platform
Get unified and reliable data
Customer data platforms take data from connected touch points and data sources and unify it into a single customer profile.
For example, they take data from your CRM and online store. They then clean duplicate information. This ensures your profiles are a reliable source of truth across your tech stack.
Hyperpersonalize your interactions
Instead of looking through a customer’s spending history, you can simply bahrain telephone number data have your CDP score each customer for their average order value. Once made, scores appear for every profile.
Now that marketers can see all customer insights at a glance, they can make more informed decisions. Your team can adjust pricing and discounts for different audiences and further personalize messaging.
Do customer analytics
CDPs connect to your CRM and customer-facing software, but they can also feed your business intelligence (BI) and analytics tools. Sync tools like Metabase or Google Analytics and extract actionable insights and monitor success.
You can measure the effectiveness of your different marketing channels and campaigns. Or predict how likely customers are to churn. These insights will help you decide where to put more resources and what needs improving.
Deliver the right action at the right time
Customers expect a personalized experience and now is the moment to deliver. You understand your customers inside and out and have AI tools to put this data to use. The final step is to polish your approach.
The good news? AI can handle that too.
If you’re using a CRM like Brevo, you already have AI assistance right within the platform. Drive engagement and set your campaigns up for success with tailored content and predictive actions.
Enhance campaign content
AI can generate creative content, but it can also tailor this content
