Although, in the beginning, e-commerce started with large establishments that allowed the possibility of buying online, nowadays any user or entrepreneur can create their own online store. This simplifies the procedure while allowing SMEs and entrepreneurs to work with zero stock in many cases. Thus, the options have multiplied almost list of bhutan consumer email at the same time as new marketing parameters have been established.
E-commerce trends promise to open up opportunities for all kinds of groups:
Consumer opinion is king: Various surveys carried out by Amazon, one of the giants of e-commerce, have recently shown that consumers trust the opinions of other users more than what a seller might say about their product. This effect has led to many companies paying for user opinions, since these are the basis for whether or not an item is purchased.
Web 2.0, the main sales nucleus: Almost 74% of sales made on the Internet are connected to advertisements or content that have been seen in social networking spaces or as a result of recommendations from Facebook contacts. This is why it is essential for many companies to have an adequate presentation on the Web 2.0 in order to have a real impact.
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Sales and promotions are in fashion: Consumers do not want to spend large amounts of money on items they cannot even see, but if they can find them at a lower price than in a physical store, then the situation changes. Many shopping centres sell off their surplus thanks to the intelligent application of this by offering accessories or reducing the price only in the case of online purchases. In this way, the purchase of the product is perceived as a “bargain” by the consumer and companies can get rid of their stock.
