We talk about branding , marketing , online reputation , we talk about social networks , we talk about 2.0 companies and we talk about the sum of talents. We know that what is required of belize email address us at the present time is that we develop the capacity –not without effort- that allows us to integrate our talents with those of others, minimizing weaknesses until they become imperceptible.
But what we do not seem to have very clear is what coherence between the message and the actions means. What do companies that create committees and delve into corporate social responsibility precepts and programs understand by ethics?
When we talk about business today, we talk about ethics and, when we talk about this enormous virtue, often hidden in individualistic and ambitious systems, we talk about building a new “way of life”, new values at the service of the satisfaction of others and new ways of forming links that allow us to identify opportunities and continue advancing along the path of growth.
But ultimately, how do you win over customers on Social Media?
Monitor. The answers are in the conversations, the needs are reflected in the conversion, visit and retention figures. The more you monitor and the more time you spend analyzing the conversations around your brand, the more knowledge you will have of what they expect from you.
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You know your message, get it out there! What are keywords today but the tools that allow us to get our message across to our target audience? The clearer you are about the impact you want to create, the more trust you will generate.
