To be successful in our campaigns we must analyze each of the factors that participate in them, and above all we have to define the objective of the same and what we want to achieve through it.
When designing our perfect email , we have to think about the appeal israel phone number list of our message. Arousing the Attention of our contacts, the Interest regarding the other emails in the inbox , the Desire to continue reading more, and finally, the Action of opening the email. Terms that people who work in marketing and advertising know very well, such as the classic AIDA model , which is very present in different processes of traditional and digital marketing , including emailing .
We must also convey confidence in our contacts so that when they receive an email they give us part of their time to read our information and, above all, give them control to modify their preferences regarding abandoning the communication processes .
MarketingOnline_B2B_Emailing 1. Create a Perfect Subject. Email marketing requires clarity, the subject must be relevant, useful and convey value. Almost half of users open an email because of its subject. On the other hand, the best way to avoid our email ending up in a SPAM folder is to prepare our subject in the best possible way following a series of recommendations. Here are some tips that will help us gain visibility :
A good subject line is between 35 and 40 characters long.
Do not include exclamations in the text.
Do not include the subject in capital letters.
Include words that help pass the filter (friendly phrases) such as: News, Newsletter, Mailing list…
Indicate the date of shipment but do not repeat the sender.
Even determine their frequency.
Avoid words like OFFER, FREE, GIFT, %, currency symbols…
2. Customize the Structure and Content of the Email. Just as we have written an Anti-Spam subject , we must prepare a body of the message that passes the “ junk ” filters. Therefore, it is advisable to:
Specify a short, recognizable and consistent sender.
We must find a 50/50 balance between image and text.
Define paragraphs.
Always include a text version.
Include images for attachments.
Styles should not be in an external CSS file.
Include alternative text for images, and these should not be larger than 200 px in height, and between 500 px and 650 px in width maximum.
3. USP and CLAIM in the message . We must create an expectation as we talked about at the beginning, awaken an interest and persuade the contact. We must talk about a differentiating aspect or benefit that is remarkable. We have to make clear in our subject the USP of the service or product that we want to present, this will be the best way to attract attention and make them take the action of opening it. We also ensure in this way that the people who open or click on the links have a real interest in the product or service . The next step will be to focus on the body of the message, we must leave at the beginning and as a title within the body of the email our " Claim ": a quality to highlight of the product or service that is different from the subject to which the USP corresponds. It will continue to provide valuable content and attraction so that the contact reads the information sent within the body of the message.
4. Time of sending. We must think about the best time for our email to be at the top of the inbox. According to studies carried out on office habits, the most receptive time to send an email is from 10 a.m. to 12 p.m. It is also very useful to analyse our old email campaigns to see the success of each of our old campaigns, taking into account the time of sending and the response they have had. We must know our target well and think about the times when our contacts will be most receptive. Avoid sending emails in the afternoon, outside of working hours, or on weekends.
5. Profitability. It is relatively inexpensive to send an email , many platforms have very profitable rates and some are even free. The design, preparation and sending are not elements that increase the price in our campaign budget (A small part of our budget well prepared in advance will help us reduce costs ).
