If the verification is not completed, the advertising account may be temporarily suspended , and there have been cases where an account has been temporarily suspended even within the deadline if it has failed the verification process several times.
This article provides an overview of Google Ads identity verification and introduces points to review if the verification is rejected.
Reference: About eligibility verification (official help page)
The details of the identity verification ( prerequisites for eligibility verification screening) have not been disclosed. Therefore, please note that even if you check the contents of this article and take appropriate measures, you may not pass the screening.
>>Download "10 checkpoints for improving your ad operations that you can judge even if you have no experience in ad operations!"
Table of Contents [ Hide ]
What is "identity verification" in Google Ads?
"Identity verification" will increase users' trust in you as an advertiser
Who is subject to identity verification?
Documents required for identity verification
Identity Verification (Identity Verification) Procedure
Points to review if your identity verification (personal identity verification) screening is rejected
1. Incomplete identification documents
2. Inconsistency between submitted documents and registered account details
summary
What is "identity verification" in Google Ads?
Google Ads "identity verification" is a process to make your ads more trustworthy by submitting your business, name, location, etc. to Google.
"Identity verification" will increase users' trust in you as an advertiser
If you pass Google Ads' "identity verification", the advertiser's name and location will be published in the ad delivered. By publishing the information, the advertiser's information can be made transparent and users can trust it
. Reference: Ad Transparency (Official Help Page)
Who is subject to identity verification?
The people who are required to undergo identity verification (identity check) will vary depending on the operation status of your advertising account.
If your company is running its own ads, then the russian contact number representative of that organization
If you are an agency that is running ad operations and the payment profile is owned by the agency, then the agency representative
If you are an agency that is running advertising operations on behalf of the advertiser and the payment profile is owned by the advertiser, you will be the advertiser's representative (the agency's representative acting on their behalf).
Reference: Identity verification procedure (official help page)
Documents required for identity verification
The documents required for identity verification (proof of identity) vary depending on whether the account holder is an individual or an organization.
For individuals and authorized representatives
You will need one of the following photo IDs :
passport
driver's license
Permanent Resident Card
For organizations
Two documents are required: registration documentation from one of the organizations listed below and photo ID of the authorized representative .
Registration documents
Deed of Incorporation or Certificate of Registration
Extract of documents from the tax office
Tax payment certificate
Identification card
driver's license
Permanent Resident Card
Reference: Requirements for documents required for identity verification of advertisers (official help page)
Identity Verification (Identity Verification) Procedure
Log in to the advertising account you wish to verify your identity with, and go to the menu bar at the top of the screen , "Tools and Settings" → "Billing" → "Advertiser Eligibility Verification
. " When you click "Advertiser Eligibility Verification," the following screen will appear, so select "Start Identity Verification" and fill in the required information.
Once the review is complete, you will receive an automated email from Google ("Your identity verification has been completed"), so once you receive this notification, your identity verification is complete.
*It usually takes about a week from the time you apply for identity verification until the review is complete.
