Through our articles at Mittum we have talked about the value of email marketing for different industries, and today we are going to talk about the ever-growing meetings industry.
About the meetings industry
The meetings industry, also known american samoa business email list as the “ meetings industry ”, consists of a wide range of organizers, suppliers, venues and destinations related to the development and organization of events, conferences, congresses, conventions, fairs, exhibitions, incentive trips and other meetings that are held to achieve professional, cultural or academic objectives.
In itself, the meetings industry is a key component for building relationships , understanding, as well as the knowledge economy, as it acts as the business, professional, technical and academic vehicle for different communities to achieve the interaction required for knowledge transfer and collaboration.
In addition, the meetings industry contributes to the generation of a greater economic impact on destinations and their communities , extending the average stay of traditional leisure travel tourism, as well as in the development of infrastructure, investments and professionalization of services.
Applications of email marketing in the meetings industry
Now, after the cultural contribution, let's go back to the point why you started reading this article.
Within the types of events that can exist in the meetings industry, we could roughly divide them into those that are open , such as conferences, and those that are closed , such as a corporate sales meeting.
In both cases , the use of mass email serves -a lot- to improve communication between attendees and the organizing committee.
In the case of open events , the possibilities are endless. From using email marketing in the pre-conference campaign to encourage registration and participation, to deliberating special materials (such as the program of the congress itself) for those registered, directly in their inbox through a newsletter.
Although its use is more restricted to closed events, where the quorum of participants is much more controlled and limited, email marketing is equally useful as it becomes a powerful tool for group communication and downloading content.
Why you should include videos in your newsletter content
Finally, and in parallel, the use of email marketing and databases serves a much more “interesting” purpose in many cases in the meetings industry.
It is natural to find an abundant number of sponsors in this type of events that tend to be very expensive, so the databases end up becoming a gold mine for all sponsors and participants within exhibition areas -if there are any-; this is something that professional event organizers know very well and ends up being one of the best resources to monetize them.
