Do you have any of these concerns?
In fact, I had a similar experience when I took over an account as a new employee, and I was surprised to find that I couldn't find a solution and had a hard time finding one...
First, let me give you the conclusion: to display these micro-conversions and conversions separately and create reports for multiple locations, you can use "Split" or "Custom Columns."
So, today I would like to explain australia business email list in detail about "segmentation" and "custom columns," which are essential for advertising managers to remember.
By reading this article, you will be able to display reports by conversion point in the admin panel, making your work more efficient.
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[Google Ads] How to display reports for multiple conversion points using "Segment"
How to separate conversions and micro-conversions
"Segmentation" is a function that allows you to view data in detail, allowing you to view the results of ad delivery by predetermined items such as month, week, or device.
To view micro conversions using segmentations:
Step 1: Click "Classify" on the top right of the screen
Click "Classification" in the red box at the top right of the screen .
This time, we want to display micro conversions for each ad group, so we will select "Classification" on the ad group list page.
Although it is displayed as "Classification" on the admin screen, the Google Ads help page states it as "Segmentation," so from now on we will use the name "Segmentation" consistently.
Step 2: Splitting - Select "Conversion"
If you select "Category" in the red frame, the items you want to view in detail will appear.
This time, I want to display micro-conversions split by conversion point, so I’ll select “Conversions.”
