As its name suggests, inbound marketing is a methodology made up of different stages, which constitute phases that the user has to go through until becoming a client. The set of all these stages is known as a sales funnel and it is precisely in one of these phases where inbound telemarketing plays a fundamental role.
Contrary to popular belief, inbound telemarketing is not dead , as there are many companies that continue to rely on it and obtain great results. It is true that traditional telemarketing, as it was previously understood, is no longer effective on its own, but inbound telemarketing has many differences and has been completely reinvented.
In this article we want to tell you in more depth what it is about so that you can apply it correctly in your inbound marketing strategy and get the most out of it.
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How Inbound Telemarketing works and why it is more successful
How Inbound Marketing Works in Telemarketing
When a customer has a question or suggestion, brands provide a customer se
rvice team that can respond to them either in writing or by voice. In this case, we will focus on the second option.
When a call of this type comes in, the purpose of inbound telemarketing is not only to answer it and resolve any queries that may arise, but also to take advantage of this contact to try to increase sales.
Inbound telemarketing is therefore a form of passive telemarketing in which the brand waits for the customer to contact it in order to take advantage of it and implement a sales strategy.
In contrast to inbound telemarketing, we find outbound telemarketing or the more traditional telemarketing, in which the brand directly contacts the consumer to try to sell its products or services.
However, both ways of establishing a relationship with the consumer are not mutually exclusive . The key is to build a good strategy for both outbound and inbound telemarketing and to know how to structure them.
However, inbound telemarketing does not stop there. In addition to taking advantage of calls from consumers with questions to start a sales strategy, it is also based on encouraging people to call first, stimulating them through, for example, a content marketing strategy.
In this way, users do not feel bothered or invaded, since they are the ones who initiate the conversation, thus being more comfortable and much more willing to talk and receive information.
